As a senior writer at the digital creative agency Instrument, I work with brands like Google, Nike, Android, Samsung, YouTube, and Sonos to create innovative experiences powered by devastatingly effective copy.
Which is a fancy way of saying “I make good words.”
Select projects
My messaging guidelines and branding concepts are used by Google TV and for international industry initiatives.
Nike
Pairing bold copy with large-scale testing, I supercharged Nike’s massive email campaigns.
Android
My projects with Android range from immersive out-of-home video to experiential installations.
Sonos
My audio scripts made Sonos’ partners see — and hear — the benefits of Sonos Radio.
Zwift
Following a full site redesign, I sharpened and streamlined Zwift’s membership outreach.
Samsung
With a focus on tech and aesthetics, I helped Samsung connect with younger families.
Charge Bikes
For Charge Bikes’ all-electric relaunch, I crafted stories and taglines for dotcom and social.
Capital One
My work reimagined current and future-state landing pages for Capital One’s top-rated app.
Movie Madness
I unearthed the arcane myths and astonishing legends behind the galaxy’s greatest video store.
Journalism
My writing has also appeared at The Believer, StarTrek.com, The Stranger, Tor.com, WIRED, and more. As executive editor of the Portland Mercury, I covered politics, film, books, and just about anything else you can think of. A few of those pieces:
News
- Teaming up with AOC and Bernie Sanders, Rep. Earl Blumenauer takes on climate change (Portland Mercury)
- With municipal broadband, cities are taking back the internet — and making it faster and cheaper (Portland Mercury)
Film
- Guillermo del Toro discusses the tragedy and delight of The Shape of Water (The Stranger)
- With 2001: A Space Odyssey, the Hollywood Theatre brings back 70mm (Portland Mercury)
TV
- Star Trek‘s best revolutions and rebellions (StarTrek.com)
- Before Lower Decks, there was Star Trek: The Animated Series (StarTrek.com)
Books
- Cory Doctorow examines our dark present, and our possibly slightly less dark future (Tor.com)
- Matt Fraction relaunches his trippy spy epic Casanova (Portland Mercury)
Those damn video games
- Sandbox games in a locked-down world (The Believer)
- Tom Bissell and a new way of thinking about video games (Portland Mercury)
Erik Henriksen 